How To Lead Generation?

Lead Generation

3 ASPECTS OF LEAD PROCESSING:-

1.      LEAD GENERATION

2.      LEAD MANAGEMENT

3.      LEAD SERVICING

LEAD GENERATION:-

What is our business?

 I.            Lead generation is the most important aspect of real estate business.

II.            The whole cycle starts once you get a lead

III.            All successful brokers have one thing in common: an efficient and effective lead generation system

Importance of lead generation

 I.            Keeps your business going

II.            Cyclical nature of our business

III.            Momentum

IV.            Brand awareness

V.            Education to all

VI.            Shoes your ompetence in market

VII.            Reflects your character/ company profile

Types of Leads:

 I.            Buyer

II.            Seller

III.            Tenant

IV.            Investor

V.            Landlords

whom to target?

 I.            There are about 50 real estate agents every buyer kanows.

II.            No one would come to help a seller though!

III.            Buyers are fickle while sellers are desperate

IV.            An exclusive mandate with a seller has proven to be the most revenue strategy ever for a realtor.

Lead life cycle:

 I.            When are the customers approaching you?

II.            Is it too late in the decision making step that you cannot add value to customer?

III.            Get the customers before they decide all parameters of their buying/ selling decision

Lead by referral:

 I.            One day I was sitting with a successful broker of his market and his phone rang.

II.            A customer had called who had dealt with him 5 years ago with a new requirement

III.            How will your phone ring with such call?

IV.            The biggest source of a mature broker is referral lead.

V.            For a buyer first person to come in mind as a realtor to do the business with.

VI.            Then you will get a stable supply of referral leads

VII.            The simplest way to generate referral lead:

A.     Do good work

VIII.            If you work in organized manner and give client satisfaction, they are bound torefer you.

IX.            Do we need to get in to business relationship to get referral business?

A.     It may statrt with your relative or lead servicing

X.            Use Brian Buffini’s training to get training on “working by referral”

XI.            The time tested tools of referral generation are

A.     Pop By

B.     Personal Notes

C.      Item Of Value

Match the market

1.     A one page flyer will not sell a 1 crore apartment

2.     If you are targeting a high end customer then you have to present appropriate material.

Techniques

·        Contacts:

ü  Friends

ü  Sphere of influence

ü  Previous work place- EX-Co-workers

ü  Your child’s friends, school, tuition teacher

·        Internet Portals

ü  Your own listing can be put on Magicbricks,99acres etc

ü  Other agent’s listing to market

·        Simple Tip: print your website everywhere!

·        Online advertisement

ü  Google adword

ü  Facebook

ü  Internet portals

·        Your own website

·        Social Media : facebook/Twitter through your own network and profile updates

·        Refer to another training on this subject; “Role of Technology in Real Estate” for further details.

·        Advertisements in print media

ü  Classifieds

ü  Display

·        This is by far the most costliest mode of lead generation and cash positive as it is belived to be.

·        Biggest mistake: buying a package with a media company, usually it proves costly

·        Participation in Exhibitions like property shows etc.

ü  Property shows are now getting focused on class or assets/ geographical area

ü  Other exhibitions are not getting good results

Targeted Leads

·         Educating customers with:

ü  Buyer guider- Seller Guider

ü  Holding seminars

ü  Speaking at gatherings

ü  Legal update

ü  Regular emailing/ blogging/ updating Facebook

·         Networking

ü  In seminars related to investment / properties

ü  With people you meet everyday

ü  Wedding / parties / social gatherings

·         The idea is not just to give visiting cards, but to collect them!

·         Walk-ins to segment of people for e.g. a run down building or doctors

·         Just listed, Just Sold postcards

·         Database: Business Cards

·         Yellow Pages (now available on telephone)

·         Radio Advertisement

·         Tv advertisement like bus stop, hoarding etc.

·         No parking boards

·         Hpardings sponsorship of other shop keepers

How to Find Real Estate Leads Online In India

While the internet has opened up a gamut of marketing possibilities for real estate professionals, on the flip side – it has made life a whole lot busier for them.

Dozens of platforms to post listings on, dozens more to track for buyer posts : indeed, finding real estate leads online can be back-breaking work! And to help you with that, here’s a detailed list of all the sources you need to keep your eyes on :

PROPERTY SITES 

These sites connect the buy and sell sides of the property market. As buyers can search properties for free, these sites earn revenue by selling advertising packages to builders, brokers and independent property owners.

These packages can offer any of the following : basic listing, premium listings with top slots in search results, display ads, on-site branding through featured sections for properties/builders/brokers, etc. The top property sites in India include :-

1. http://www.magicbricks.com

India Rank :

228

Packages : 

1 free listing

Multiple packages for owners, builders, brokers and loan financiers

Starting at INR 1463 for 1 listing, valid 60 days.

Package costs vary on the basis of city and are negotiable.

For more details, please check : http://www.magicbricks.com/advertise-with-us/property-owners

Contact : 

Phone – +91-9717290027

Email – mbsales@magicbricks.com

2. http://www.99acres.com

India Rank : 

267

Packages :

1 free listing

 Multiple packages for owners, builders and brokers.

Starting at INR 974 for 1 listing, valid 90 days.

Package costs vary on the basis of city and are negotiable.

For more details, please check :http://www.99acres.com/do/buyourservices

Contact : 

Phone – 1800-419-9099

Email – services@99acres.com

3. https://housing.com

India Rank : 

344

Packages : 

Multiple subscription packages based on the number of listings offered

Other advertising opportunities in the ‘featured’ sections such as ‘featured developer’, ‘latest properties’, etc.

No banner ads

For more details, please check :https://housing.com/rent-sell-property

Contact : 

Email : support@housing.com

4. http://commonfloor.com

India Rank : 

420

Packages : 
 Advertising opportunities in the form of top slots in search results, ‘featured sections’
No banner ads
For more details, please contact them via email

Contact : 

Phone – 1800 180 180 180

Email – contactus@commonfloor.com

5. http://www.indiaproperty.com

India Rank : 

579

Packages : 
1 free listing
 Multiple packages for owners, brokers and individual sellers; they sell premium listings, advertising space, as well as ‘buyer leads’ databases
Starting at INR 999 for 1 listing, valid 30 days
Package costs vary depending upon city and are negotiable

For more details, please check :

http://www.indiaproperty.com/advertise/advertise.php (accessible on sign-up).

Contact : 

Phone – 1800 3000 0000

Email – advertise@indiaproperty.com

These 5 sites usually take the top spots on Google for any property related searches that a buyer may input, which is why it is important to have a presence on them.

Property cards and RERA to bring transparency

Lucknow

Recently the much-anticipated Real Estate Regulation and Development Act (RERA), 2016, came into effect after both the Houses of Parliament passed the historic bill. RERA is expected to streamline the sluggish real estate sector protecting the harried buyers. Apart from RERA, property cards, being introduced by few states recently, will go a long way in protecting the rights of genuine property owners. Gujarat was amongst the first states that announced conversion of all property ownership titles to property cards. As per the government order, all property ownership records or titles are to be transferred on these 'property cards'.

Furthermore, like in other progressive states of the country, property cards can also be introduced in UP. The state can take cue from Gujarat, and introduce these cards to gain confidence and protect interest of real estate buyers in UP.

Pradeep Misra, director, Paarth Infrabuild Private Limited, says, "Property cards, in the process of being made compulsory in some states, shall bring in much required transparency in the real estate sector. Similarly, RERA will help both buyers as well as builders. It will help provide a quick remedy for homebuyers' complaints, as according to RERA regulatory authorities in states have to dispose off any case within sixty days, from the date of its filing. On the other hand, builders with shady work and bad intent will get punished immediately. So, those builders who bring bad name to real estate will be eliminated from the market."

Presently, all over the country, getting physical verification of properties done is a tedious job, and many are benami properties done through benami transactions. While these are made, transparency may come in to the land records. Property cards are being made in the form of smart cards and authorities plans to link it with Aadhaar Card.

Both, the central and state governments are working hard to curb and eradicate illegal transactions and bring transparency. SP Sharma, an advocate, informs, "RERA contains penal provisions for errant builders, appellate tribunals for adjudication of disputes, escrow account in bank, completion certificate and others provisions for regulating the sector. The state government should implement property card project."

A Rastogi, an architect, avers, "For attracting more investments, both domestic and overseas, and to provide `Housing for all by 2022', implementation of property cards and RERA are the dire need of time."

Sanjay Gupta, Times Property, The Times of India, Lucknow

Real estate property market news: FACTORS BOOSTING LUCKNOW REAL ESTATE MARKET

According to a latest report by CRISIL (Credit Rating Information Services) Lucknow real estate market is going through a transitional phase where lot of activities are going on there. CRISIL has listed the realty sector of Lucknow city as one of the fastest growing real estate markets in India. The number of buyers and investors from national and international market investing in the city has also increased substantially.

Successful shifting from traditional homes to new-age high rise apartments among the modern-day buyers is one of the prime reasons for this growth. To elaborate further Lucknow’s realty market can be broadly divided into 2 main zones: Old Lucknow and New Lucknow. People in Old Lucknow prefer independent housing (for example DLF Gardencity plots) whereas New Lucknow is dominated by high rise housing solutions. Being the political capital of Uttar Pradesh the city has witnessed a great infrastructural development that gave a much needed boost to the real estate sector.

Adding more to it 3 proposed metro projects will give an additional push to Lucknow market and will help in unlocking its real potential. Talking further under-construction bridges across Gomti River, expressways connecting Lucknow to nearby cities has played a pivotal role in expanding the realty section here. Trans Gomti region especially Gomti Nagar Phase I, Phase II and Gomti Nagar Extension are the main centres of development attracting both the developers and the end users. The region not only boasts of good road network but also offer well-planned civic infrastructure and close proximity to nearby places. Sahara Hospital and Ram Manohar Lohiya Hospital are two major hospitals located in the Gomti Nagar area.

Lucknow Industrial Development Authority (LIDA) is also implying for the development of city realty market especially the Lucknow-Kanpur Road section where many new projects are coming up in near future. To sum it all Lucknow market is going to establish its mark in coming times thus it is the right time to invest here.

Why you must invest in Lucknow’s Vibhuthi Khand right now

Vibhuti Khand in Gomti Nagar is an up and coming residential and commercial locality in Lucknow.  So if you are planning on investing in real estate in Lucknow, a flat in Vibhuti Khand is highly recommended by real estate experts.

Besides being a well planned residential and business district, there is another factor which will impact the realty prices in Gomti Nagar and that is the city metro which will provide rapid transportation to many. Realtors say that once the metro connect happens prices of properties for sale in Vibhuti Khand and other areas within Gomti Nagar will shoot up. This has already happened in Delhi where connectivity by the Delhi Metro has been a major factor for rising realty prices. Umpteen surveys on the impact of rapid transportation on reality prices have also proved this point.  Crossing along an elevated route, the train coming from the airport terminal will be diverted towards Gomti Nagar, at the Indira Nagar trisection, for the Gomti Nagar Metro Link.  The stations which are being planned on this route are the Indira Nagar trisection, West End Mall, Gomti Nagar and Patrakarpuram.
Gomti Nagar is a planned locality developed by the Lucknow Development Authority with the various sectors in the locality known as “Khands”. Interestingly, all of them start with the letter V. Gomti Nagar and Gomti Nagar Extension are both well planned and stake a claim to being the largest township of its kind in India. Currently, the area has about 5 lakh residents; the population in this area, by the year 2021, is expected to be 1.3 crore. Gomti Nagar is also one of the growth corridors in Lucknow; so if you are looking for flats in Vibhuti Khand, this is as good a time as any.
A quick look at the online realty sites shows you that there are a number of properties for sale in Vibhuti Khand.  An investment into either property or flats in Vibhuti Khand is likely to pay off, because Gomti Nagar is well developed with many malls, Information Technology (IT) Parks, Special Economic Zones (SEZ), universities, multiplexes, clubs, banks, food courts and entertainment zones.
The residential colonies are almost always park facing, as the planning is based on the maximum open space concept. Besides high end residential projects, Gomti Nagar has developed as the IT hub of Lucknow. It has also gained importance as a business district since many important offices such as the Reserve Bank of India building, NABARD, Passport Office, are located here. The state and national level headquarters of the multinational company, Sony, is also located here.
The Gomti Nagar Railway station, besides the Metro, is on the Barabanki Lucknow suburban railway line. This is a great help to commuters who wish to connect to other parts of Lucknow. Currently there is a demand for housing in Lucknow, though the market is still sluggish.
According to newspaper reports, the demand for housing has been set at 30,000 units and this is likely to grow, considering the growing population of IT professionals in the city, non resident Indians (NRIs) and other upwardly mobile people.
Lucknow is the state capital and is also an education centre. The coming of the Lucknow Bypass Road and the Lucknow Kanpur Expressway will improve travel time and connectivity with Kanpur, Sitapur, Raibareli, Sultanpur and so on. The city’s infrastructure has also received a fillip with the implementation of the Jawaharlal Nehru National Urban Renewal Mission (JnNURM) under which a number of schemes have been undertaken, including the metro. This has led to developers coming in with mega projects such as townships and shopping malls.
Since Gomti Nagar has emerged both as a residential and business hub, check the papers forproperty for sale in Vibhuti Khand to see if the particular plot is earmarked for residential or commercial use. It is important to check this, otherwise the home buyer will have a lot of problems to solve before he can construct.

72 Rock Solid Real Estate Blogging Ideas With Examples

As a real estate developer who has dealt with over 2000 individual clients over the last decade, this is a question I find myself fielding frequently, and more than ever as we head into 2014. More and more agents are realizing that consistent blogging can be a huge cornerstone of an effective organic (non-paid) long term Search Engine Optimization strategy for their real estate websites.

When going through this list, make sure that you establish what your goals are with your real estate blog. Do you want your website to be a complete buyer and seller resource? Do you want to focus on local events?

Ideally you should experiment with a little of everything and let your analytics dictate what you focus on. Always make sure that your overarching objective is to provide ‘value.’ Please don’t be the guy that writes an article with all keywords and no substance.

Without further adieu, below you will find a list of some of best real estate topics you should be blogging about, separated into popular categories. Generally speaking we’ve tried to put what we feel is the best stuff in each list towards the top. Enjoy!

Your Local Market

1. Local Events in your Area – Good way to stay up to date to this is to find websites in your area (Local Events Sites, Local Newspaper sites etc) and sign up for updates. This way when there’s an event, you can blog about it.
2. Events you’ve attended in the area
3. Community Events- Think Festivals or other events that tend to bring the community together
4. Write about a local business (Restaurant or other). If you’re writing about a business that has a website, let them know so that they can link back to you!
5. Housing Trends: Are home sales up or down? Is now a good time to buy? How are mortgage rates affecting buying?
6. Have any celebrities recently bought or sold in the area?
7. Luxury Properties – Put together a list of some of the most expensive properties currently for sale in your market, and don’t be afraid that you’d be happy to show said properties!
8. Cheap Properties – Put together a list of the cheapest properties in your market.
9. Best Valued Properties – Put together a list of some of the properties you think are valued the best.
10. Property Taxes – What can I expect in certain areas?
11. Schools – How are the schools in your area performing. Any recent news about a particular school? Anything someone considering a home in a particular neighborhood would want to know? How about creating a list or linking to a report or article ranking the best schools in your areas?
12. Job Opportunities – Did a big company just open a factory in your area? What are some good job opportunities?
13. Transportation – Do you service an area with a lot of commuters? If I’m looking for a property with easy access to a bus or railroad, what are my best bets? How long are commute times from these areas?
14. Politics – What are some hotly debated issues in your market? Be careful with this one!
15. HOA’s – What is a HOA? What are the benefits?
16. Crime – What are some of the local crime rates? Have those gone up or down? What are some safer neighborhoods?

Local Market Points of Interest and Activities

1. Restaurants – Where can you get the best bang for your buck? Who has the best burgers? What are some healthy eating options?
2. Parks – Create a list of some of the best parks in your area and include some photos
3. Golf- This could potentially be a huge topic for you if you specialize in Golf Homes. Where are the best courses? What are the best Golf Course communities?
4. Nightlife and Entertainment – Where’s the best place to get a drink after work? Where can I go if I feel the need to salsa?
5. Coffee – Coffee lovers unite! Where can I find the best or most unique cup of joe in the area?
6. Local Getaways & Day Trips – Where can I go if I need to just get away, but not too far away?

Your Target Audience (buyers, sellers, investors etc)

1. Write To Your Target– Write an article addressing the concerns of newlyweds, first time home owners, retirees, seniors, new parents looking for a home in a good school district, etc etc.
2. Buyer Questions – Think about how many questions you get over the course of the year. Not only is this a great topic to blog about, but think about how professional it is when you can answer those questions and follow up with an email to a link to this article on your website!
3. Seller Questions – Same schpiel as above
4. Investor Questions – Any advice for investors? Are there any specific neighborhoods you’d recommend for potential future value thanks to planned improvements in infrastructure or other?
5. Relocation Questions – What are some considerations I should make if I’m considering relocating to the area?
6. Foreclosures – What is a foreclosure property? Should I be targeting one for my new purchase?
7. Other Professionals in Related Industries – Had a good experience with a Mortgage Specialist? Why not blog about the experience or the individual?
8. New Construction – Advice for going this route?
9. Relocation Resource List – Put together a list of resources people looking to relocate can access. This also doubles as a great resource to email to a potential relocation buyer who has contacted you.
10. Why is it important to work with a real estate professional, such as yourself?
11. Activities for Kids – What are some great libraries, public swimming pools, or summer camps that kids can participate in?
12. Pets – What are some tips when moving with pets? Where can I bring Fido if I want to go on vacation? Where are there some good dog parks? Who are some good vets?
13. FSBO – What’s some advice to for sale by owners? Why, at the very end of this article, should I probably work with a trained real estate professional like yourself  ?
14. Rent or Buy? – What are the benefits for renting as opposed to buying. Why should I rent if I think the housing market is in for a nosedive?

Health & Lifestyle

1. Eating- Where are some healthy places I can eat?
2. Gyms- What are some of the best gyms? Are there any Crossfit or personal training gyms? What about if I want to practice Yoga?
3. Skill Training – Where can I go to learn martial arts?
4. Group Training – Are there any local bicycle clubs? Where can I go to join a swim team?
5. Activities – What are some of the best places to hike? What about bike trails?
6. Sporting Goods – Where can I load up on sporting gear?

Related Real Estate Industries

1. Mortgage – Where can I get good financing on a mortgage. Have you worked with a mortgage specialist in the past and had a good experience with them?- Blog about it!
2. Other Real Estate Service Providers – Who are some title companies or inspectors you would recommend?
3. Real Estate Agents in other Markets – Do you focus on a particular market but periodically get leads from individuals a little too far? Write a blog post about other agents you recommend from those markets.
4. Real Estate Agent Specialities – Do you only want to focus on properties that are $1M plus? Maybe you’re a condo specialist? Write an article about other real estate agents who you would recommend for the target audiences you don’t want to service.
5. Home Decor – Have you worked with any interior decorators? Recommend them and include some photos of work they’ve done on a particular project for you.
6. Qualifying for a Loan – What do I need to qualify? What can I do if my credit sucks?
7. Refinancing – When should I refinance?

Home Features

1. Pools – Which home has the best pool on the market?
2. Views – Are there any properties that have killer views?
3. Unique Features – Did a property just come on the market that has a helipad AND a stables? Is there a property with a secret passage way?

Yourself

1. Why should I work with you? – After you write this article, make sure to include a link to it somewhere on your ‘about’ page
2. Testimonials – Why not write something about a recent transaction you had, including a testimonial from the happy customers
3. What do you love about the area?
4. What do you love about your job?
5. How you work – Is there a particular ritual you find that you can’t live without. Do you have any shortcuts or software that you use that makes you more efficient and saves you a load of time? I’d like to hear about it!
6. Staff – Do you have an assistant or someone else that works for you that does a great job?
7. Clients – Interview your clients. Ask them what some of their favorite things are about the neighborhood you just sold them a home in. What did they wish they had known before they bought their first home?
8. Marketing – How do you market your properties? What makes you unique?
9. Track Record – If you’ve sold a lot of homes or gained notoriety and awards in a particular area or specialization, why not brag about it a bit?

Home Maintenance

1. Renovations – Do you recommend anyone for home renovations? What are the most important things I can renovate in terms of adding value to my home for resale? What are some of the worst things people renovate thinking it will bring added home value?
2. Staging – What are some of the most important things I should know when staging my home?
3. Landscaping
4. Decorating – What are some good decorating tips? Any websites that you can recommend?
5. The most common pitfalls of buying or selling a home and how to avoid them

The Future

1. Predictions- Where do you see things going in 10 years?
2. Technology – How is technology affecting real estate?
3. Reverse Mortgages – How can a reverse mortgage allow me to retire? Maybe you can find a mortgage specialist to ‘guest post’ this article for you.

Your Listings

1. New Listings – Make sure to include photos
2. Open Houses – When and where?
3. Price Reductions

Have any other great ideas for topics to blog about that we missed? Feel free to sound off in the comments below!